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Why set Means & END Goals?
For decades the most recommended and accepted method for goal-setting was SMART, which is an acronym for Specific, Measurable, Achievable, Realistic, Time-based
While some of those criteria (like Specific and Measurable) may be fine, others (like Achievable and Realistic) make SMART goals pretty dumb.
Because too often, they act as impediments to, not enablers of, bold action and actually encourage mediocre and poor performance. Achievable and realistic SMART goals seem to say.
“Don’t push beyond your resources, don’t bite off more than you can chew, play it safe and stay within your limitations.”
This is why I encourage people to think differently about goal-setting.
SMART goals can be fine if you use them well and understand that they are more like milestones (means goals) than actual goals. However, the most common goal-setting mistake (in my opinion) is to confuse END GOALS with MEANS GOALS!
End goals define outcomes where you’re unwilling to compromise — they describe exactly what you want. Means goals, on the other hand, define one of many paths to reach your end goals.
What you will do:
- First, you will understand why setting S.M.A.R.T. goals is not so smart.
- You will answer your 3 most important questions, listing your ultimate END Goals
- You will create a Dreamboard by adding details and images to your END Goals
- You will create Means Goals in service to your END Goals
- END Goals
- Means Goals
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An advanced goal-setting guide & template.